Events at MMM Corones.

The Kronplatz offers a sweeping view – from the Dolomites across the Pustertal to the Zillertal Alps. At the same time, it lies at the intersection of three cultural regions: German, Ladin, and Italian. Long shaped by skiing, the question arose of how the location could be experienced anew beyond the season. The answer is MMM Corones.

From a vantage point, it becomes a space of perception. Reinhold Messner, with his museum on traditional alpinism, creates a calm counterpoint to the dynamism of sport. The unmistakable architecture by Zaha Hadid anchors this concept in the mountain. The museum is open to selected formats: for photo shoots and film productions, presentations or small-scale meetings, as well as for concerts, cinema, or temporary installations such as pop-up dinners and fashion shows. Personal occasions and moments in the outdoor space – from civil weddings and birthday celebrations to a sundowner, a DJ session, or the snow bar in winter – all fit seamlessly into this special setting.

Hard Facts

Entrance|  35 - 40 sqm | approx. 30 people standing 

The entrance area is suitable for breakfast setups during photo shoots and film productions, for brief introductions, and as a welcome area for events.

1. Floor |  32 sqm | approx. 30 people standing 

The first floor of the museum opens up a small but special area. It is suitable for brief introductions, as a setting for fashion show formats, and for photoshoots seeking a calm and focused atmosphere.

2. Floor |  120 sqm | approx. 50 people standing 

The second floor of the museum opens up into an open area designed for a wide range of staging and production formats.
It is suitable for film recordings, as a setting for fashion show formats, and for photo shoots that require both space and structure.

Cinema |  25 sqm | approx. 50 people seated 

The museum’s cinema provides an enclosed space for events. It is suitable for video presentations, film screenings, lectures, photo shoots, press conferences, and product demonstrations.

Terrace|  30 sqm

The museum’s terrace is a small but exceptionally sought-after space and is considered a distinctive feature of the building. It is suitable for wedding proposals, as a backdrop for fashion shows, for photo shoots and as a stage area for small concerts.

Logistics | Skirama Kronplatz
Thomas Reiter | thomas@kronplatz.org 

Contact person for cable car rides, special trips, helicopter flights and snowcat transport.

Catering

At the summit of the Kronplatz there are several catering establishments, which are only a few minutes' walk from the museum.